Home > Adobe, Digital Publishing Platform, InDesign > DPS Webinar Notes: Part 6: Analytics & Services

DPS Webinar Notes: Part 6: Analytics & Services

Digital Magazines are truly measurable. Every interaction is measured!

DPS Dash Board

  • Basic internal analytics from DPS dashboard (website)
  • Track individual downloads, day by ay break down, purchases, individual overlays

Site Catalyst

  • Advanced internal alalytics
  • For larger publications
  • Top 10 articles, reading patterns, time spent on ads, user segmentation (create custom group of people with any shared attributes. ie, user who looked at at least one page ad for at least 30 seconds). Auto reporting

Audience Research

  • 3rd party approval for public statments, external reporting
  • MPA (assocition of magazine media)  metrics
    • Total consumer paid digital issue
    • Total readers per issue
    • Total sessions per issue
    • Total time spent per reader per issue
    • Average # of sessions per reader per issue
  • MRC accredited!
Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: