Home > Adobe, Digital Publishing Platform, InDesign > DPS Webinar Notes: Part 6: Analytics & Services

DPS Webinar Notes: Part 6: Analytics & Services

Digital Magazines are truly measurable. Every interaction is measured!

DPS Dash Board

  • Basic internal analytics from DPS dashboard (website)
  • Track individual downloads, day by ay break down, purchases, individual overlays

Site Catalyst

  • Advanced internal alalytics
  • For larger publications
  • Top 10 articles, reading patterns, time spent on ads, user segmentation (create custom group of people with any shared attributes. ie, user who looked at at least one page ad for at least 30 seconds). Auto reporting

Audience Research

  • 3rd party approval for public statments, external reporting
  • MPA (assocition of magazine media)  metrics
    • Total consumer paid digital issue
    • Total readers per issue
    • Total sessions per issue
    • Total time spent per reader per issue
    • Average # of sessions per reader per issue
  • MRC accredited!
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